Friday, August 8, 2008

Blue Ocean Strategy in two minutes

Just finished Blue Ocean Strategy. Its by far the best book on strategy I have ever come across. Initially it may seem commonsensical, the central idea presented in the book is very very powerful. The book also designs a framework to implement the core idea. I would recommend this book to everyone.

Read this document on Scribd: Blue Ocean Strategy

1 comment:

gurudev prasad said...

can't agree more with you. I picked up this title from the DEL airport sometime last year and was hooked to it from the word go. I can't tell you how much I benefitted from this book.

What I suggest is that in your no- nonsense way give your readers the basic principle it offers and I am sure they can't thank you enough.

Rock on.