Just finished Blue Ocean Strategy. Its by far the best book on strategy I have ever come across. Initially it may seem commonsensical, the central idea presented in the book is very very powerful. The book also designs a framework to implement the core idea. I would recommend this book to everyone.
1 comment:
can't agree more with you. I picked up this title from the DEL airport sometime last year and was hooked to it from the word go. I can't tell you how much I benefitted from this book.
What I suggest is that in your no- nonsense way give your readers the basic principle it offers and I am sure they can't thank you enough.
Rock on.
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